3/22/2023 0 Comments Spotify plans podcast payments![]() ![]() Why is Spotify going to let podcasters keep all the coin from premium subscriptions on the platform? At a high level, Spotify wants to make it as attractive as possible for creators to make Spotify their preferred platform - and to dissuade them from participating in Apple Podcasts Subscriptions. Podcasters also can select which perks included with each plan - for example, ad-free listening, exclusive bonus content, and early or exclusive access to new series. Pricing is set by creators (and billed monthly by default). On top of that, creators must pay $19.99 per year to gain access to the Apple Podcasters Program, which includes tools required to offer premium subscriptions on Apple Podcasts. With Apple Podcasts Subscriptions, as is the case under existing App Store policies, the tech giant will keep 30% of podcast-subscription fees in the first year and 15% in subsequent years. ![]() That’s part of a broader embrace of social audio and audio-messaging features that Facebook announced Monday. Meanwhile, in conjunction with Spotify’s podcast subscription rollout, Facebook plans to launch an integrated version of Spotify’s audio player - a project called “Project Boombox” - starting next week to provide access to songs and podcasts directly within the Facebook app. But it has not yet provided details on how that will work. Spotify has said it was going to test paid subscriptions for podcasters to allow them to offer exclusive content to subscribers, officially announcing that during its February “Stream On” event. Similarly, you won’t be able to purchase Spotify podcast subscriptions through Apple (or via Google Play, either). Currently, Spotify doesn’t allow customers to pay for subscriptions through Apple in-app purchases - and Spotify has been a very vocal critic of Apple’s App Store policies, which included lodging a formal complaint with the European Union alleging anticompetitive behavior. ![]()
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